Facebook (Bankruptcy Attorney Case Study)

Starting today, folks who use Bing search will receive personalized results based on what their trusted circle of Facebook friends LIKE. Microsoft research found that 90% of people surveyed seek advice from friends and family before making a decision. And 80% will delay such a decision until their pals give their stamp of approval. So Microsoft, via a partnership with Facebook, is hoping to leverage such relationships through its Bing search engine.

Compelling information for law firms considering Facebook for marketing

Facebook may not be the right place for every lawyer to network, but [this] info from Facebook should cause any reasonable lawyer to take notice.

Eight of the largest law firms in the United States have a Facebook network:

1. Skadden, Arps 335 Members
2. Baker & McKenzie 557 Members
3. Jones Day 220 Members
4. Latham & Watkins 291 Members
5. Sidley Austin 107 Members
6. Mayer Brown No Network
7. White & Case 287 Members
8. Weil, Gotshal No Network
9. Shearman & Sterling 137 members
10. Kirkland & Ellis 160 Members

In the world of Social Media, if you do not know or know how to market your law firm on Facebook, you might as well hang up your law degree and say goodbye to your future! Well not exactly, but if your not making a strong move to market to the Facebook users and their friends that are in serious financial trouble; (the majority age using Facebook now is 35) you will be left in the dust when the next wave of potential clients come around looking for a bankruptcy lawyer online.

Bankruptcy Lawyer and Attorney FanSites on Facebook

Well to better prepare yourself for the future and your law firm, USE OUR FACEBOOK CUSTOM BANKRUPTCY ATTORNEY FAN SITES! This is a simple and easy way to let people know about your bankruptcy law firm, without doing that cheesy lawyer marketing in your name. With a Facebook fansite, you can update your status with your blog feed, use interesting tools to help feed your other social media accounts into it, all while keeping your professional time intact.

This means you set it to go on auto pilot and your done! With the exception of just sending out invites to join your law firms Fansite, that really is it! You can even setup your Fansite to use a great URL in order to create some good search engine optimization into your page! (Google and other search engines use real-time search features now that integrate Facebook and Twitter into search engines if you haven’t noticed!).

This is how you will get clients from Facebook?

Step #1: Have us create your fansite.

 

This is not your normal vanilla fan page, but instead a robust fansite that has all the functionality and real-time editing capabilities of a normal wordpress website.

Step #2: Build your base community.

We will build your base community with 500-1000 fansite “likes” within 30 days. It is necessary to build this community before we start the major promotion, because no one wants to be the first person to like/endorse a page. This convention is similar to people leaving reviews (no one wants to be the first to do it).

Once we have this base community built it will be less difficult to start promoting your services through the next steps we will discuss.

Step #3: We setup your incentivizing campaign the Facebook applications.

Insights & Tips

Social media referrals and positive word-of-mouth are two of the most effective ways to build client referrals. From sharing advice & expertise to promoting special discounts & community events, adding our apps helps to ensure you’re getting a great return on time and effort spent promoting your practice on Facebook.

Tap into networks beyond just friends and family by incentivizing those closest to them to spread the word about your Page and practice.

Step #4: Build Your Brand.

Before we take steps to promote your services with prospective clients on Facebook, we take some time to brand yourself as a person or firm whom people will follow and trust. Spark a conversation and share examples of your successes before we jump into sales mode. Below is a video that illustrates the process we go through to build your brand through the first page of your fansite with an application call “first impression”.

Step #5: Generate Qualified Leads.

Don’t be overly aggressive and pitch your services right out of the gate, but instead listen to your prospective clients’ challenges, provide interest, care, and some suggested solutions on your FanSite. Once people have shown interest in your practice, you can use our custom FanSite case review form which will tell you exactly the bankruptcy situation they are in.

Step #6: Ease the unknown through transparency.

Use our document display app to show people that have “liked” your fansite the commonly used documentation in the bankruptcy progress, also the bankruptcy time-line. The types of documents you can include are, the Voluntary Petition and the Application and Order to Pay Filing Fee in Installments, just to name a couple. Studies have shown this eases the tension in the forthcoming meetings.

Step #7: Post Your Location.

There’s nothing worse than being late to an appointment (for you and your client). Use our Map It app to post your address, phone number, and directions directly on your Facebook FanSite.

Step #8: Setup A Contest/Sweepstakes.

We will setup a contest that we will promote. This contest will give away your bankruptcy services to the winners, a winner will be chosen after the amount of entries you choose. Also, in order for a participant to be eligible; they would need to be in current need of bankruptcy help and illustrate this need by completely filling out your custom FanSite case review form.

What Should You Do Next?

Use us to set up a FanSite to market your business. This is where you will post public thoughts, pictures etc. that promote your bankruptcy legal services. The reason the Facebook fansite is a powerful marketing tool is because it is open to the public and can be found by search engines. It is also viewable by anyone (even if they don’t have a Facebook). Get started today!