Better Design + More Eyes = More Sales
April 7, 2011 Category: Web Pulse No Comments 
With your killer design, youre attracting visitors from all over the web they want to sit & stare at the beautiful website design youve got on display and then, out of nowhere, theyre going to get the urge to pull their credit card out of their pockets and buy tons of products and/or services from you.
Well, it might not happen exactly like that, but a good design that brings in more visitors is definitely going to have some of that trickle into your sales.
Effective web design is not something that happens by chance. Before its implementation, several questions need to be answered, such as: What is the purpose of the website? Who is the target audience? What are the needs that the website will try to fulfill? Why will a potential customer choose the service provided by this website over others? How will the customers find the website? The answer to the last question lies in search engine optimization methods, while the remaining answers work as the stepping stones for creating a website that drives sales.
Effective Web Design: The Essentials
Commercial websites should have a professional look about them. This includes effective content, adequate use of graphics and the lack of useless add ons. In fact, there are 5 basic rules for an effective interface design:
- Consistency
- Control in the hands of the user
- Frequent use of shortcuts
- Testimonials should be honest and informative
- Reverse navigation should be simple
By ensuring the above, fluent and catchy web pages can be created.
Internet based researchers have shown that visitors to commercial websites highly appreciate the presence of free materials and authentic testimonials. The free material can be anything from free estimates to free e-books or magazines. The nature of this free service should be rich with content that convinces the reader that they need the services offered by the website.
Overall, a website should be designed with the user in mind. What motivates your customers? What type of functionality does your customer need to easily use your website. A simple, clean website with easy navigation is an essential part of website design.
